Feb 2020 - Jan 2021 | UX Designer & Researcher | Company-Tribal Experience

Re designing TRA-Telcommunication
Regular Authority site at UAE

Tribal Experience is a boutique agency based in Dubai, UAE. During my time in Tribal I was working as UX Designer & researcher. I worked closely on daily basis in the UX Labs with other team mates and the users where I conducted user testing sessions, heuristic reviews, usability analysis, and more.

TRA is our major client in the company and I lead the effort of re designing the whole experience of the main site. Starting from Stakeholders interviews, User testing sessions, analytics and heat maps. I identify the re design direction in a UX strategy which got approved by the client and followed later by a full workshop for a new IA. Finally, all the team efforts gathered into hi fi wireframes which I was responsible for the responsive part of it.

Role/Process Activities
Usability Testing
Affinity Mapping
Information Architecture
Site Maps
Competitor Analysis
Low FI Wireframes
Interactive Prototypes
Customer Journey map

Brencil (Brain + Pencil)
Google Analytics
Google Forms
Optimal Sort
Google Sheet
Adobe XD

Final Outcome

Live Site

Product's Shots
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Other Projects

Live Site
Products, Case Studies, and Side Projects.
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About Me
More about my experience, story, and the journey.