Solving Business problems with design.

I am a remote product designer passionate about solving complex problems with huge impact on people lives. I build seamless, intuitive, and simple interfaces that satisfy the end user and help bring good vibe to the overall journey.

In more technical term, I design responsive websites, mobile apps, both iOS and Andriod, I enjoy designing native and happy to break the rule once needed. All my design work is driven with clear business goal and key metrics to measure the success.

Currently I am operating remotely from my office in Columbus, Ohio and I am more than happy to talk and learn more about your next project.

Areas of interest

Top Skills and Focus
Customer development, Business model validation, market and User research, Data modeling, Competitive Analysis, BCG matrix, User Interface, Interaction Design, Design Systems, Webflow Design, Native Mobile Design.

Industries and Sectors
Journalism, media & Human Rights, Internet, Education, Statups, E Commerce, Creator economy, Art & Crafts, Travel & Tourism.

Hire me for..

UX UI Design

Design Native Mobile Apps, Both iOS and Android. Web, Resposnsinve and Web apps.

What to expect from this service
- I work in Figma.
- Animations are included upon request using Protopie.
- I build shared design system.
- Feedback loops through Figma Comment section.
- If not asked for. Icons, fonts, Illustrations that will be used are ones already existed online, Free.

Illustration Design

As an Artist, I deliver a package of Illustrations that match your business and brand goals, I usually do Illustration as per request, not all clients understand the benefits of adding a smooth touch of engaging Illustrations.

What to expect from this service
- I work in multiple softwares, what you will get is usually an SVG customizable file, or JPG, and PNG.
- My style is as you can see it here, I have different styles I can show to you if you are interested.
- I am open to work with your team and create things together.

Webflow Design & Dev

I  build websites using Webflow, -This site is an exmaple- . Webflow is a no Code tool. With my design experience, you will have both a well crafted UX UI design along with an exported code for your product. So once hiring me for this service you are hiring a designer and a developer.

What to expect from this service
- You can either host the site on Webflow or other hosting services, either ways I build the site using Webflow.
- After I finish the project, its your call if you want the code to be exported or to host it on Webflow itself.
- CMS is included if needed.
- Support is included, usually a month after delivering the project.
- I prefer not to deal with domain names, email hosting but if you need help I can guide you as part of the service.
- All the products are responsive, accessible, and functioning well.

UX UI Audit

Do not have the time nor the budget for a full redesign? No problem. I conduct a UX UI audit for you, along with expert review analysis, and Usability testing sessions if needed.

What to expect from this service
- You will have a detailed document with an actionable items that push your product to the next level quickly.
- I do present the final result after checking your products and elaboatrete more on each issue, why it's an issue, and how to solve, If I know how:)
- I delivered report in Keynotes, Google Slides, or Regular PDF file, it is your call.
- I apply Jakob Nielson heuristics in my review along with a cognitive walkthrough for each main flow in your product.

When Rafat says UX he really means it. Rafat is full of options and very explorative, he offers solutions to problems and is very flexible to discuss UX ideas with, he can see the different perspectives of the stakeholders and therefore come up with ideas that work. I loved working with Rafat and I recommend him for your UX projects.
Ash Samhouri - CEO Givingloop

Vision, and philosophy.

I hold myself to high standards, and provide high value for the investment you make in me.  All of my work is driven by three important pillars.


the user

I focus on intuitive interfaces that enable the user to do more. I believe in simplicity as a result of an in depth understanding.


Data Informed

Data does not drive the design but rather inform it in a way that leave room for creativity and cutting edge solutions.



I focus on emotions. I will always leave Easter eggs here and there to create memorable moments.

Rafat is one of most professional UX designers I've ever worked with, he is always looking to do things in a perfect and innovative way. He is working closely with me in a daily basis to improve the user experience across all of our products and always takes the initiatives when it comes to apply the best practices and improvements in terms of UX. An excellent and supportive team player who always likes to share his knowledge and experience with other team members in order to get things done more than expected.
Ahmad Madhoun - Product Manager - Winfooz & Win 360

Solid, Transparent, and Smooth Process

I start every job with detailed questions about your business and customers before I even start thinking about any design solutions.



Starting from our first call, every step will be documented and shared. We should have the same vision before we start our process.


keep everyone

During the process I will share a Notion file, this file will act as a point of reference for all of us, you can come anytime and check how things are going.


Support and

Any freelance work is a learning journey for me. I am happy and open to support you based on the service you asked after the delivery.

During the time we worked together at Winfooz, Rafat has always been an interesting person; someone who wants to learn, wants to give and wants to create. When we used to sit in meetings with our notebooks and pens, he would be there with his iPad and his futuristic iPad glove, drawing ideas and sketches on the iPad for things we were discussing. Whenever he wanted to present an idea, he'd present it with sketches and drawings and scenarios. As a UX expert, Rafat started to shift into analytics and showed lots of interest in understanding users behaviors using our different analytics tools. Very visual and very clever
Sary Al Asad - Head Of Technology - Winfooz & Win 260

I only work with a selected amount of clients at the same time in order to ensure high quality and meaningful outcome. If I believe I can create value for you, It would be an honor for me to serve your business needs, otherwise, I will make sure to connect you with people who can.

Still here?

If you have an idea in mind, project, a product to improve, or just want to have a chat, I would love to hear from you. You can drop me a line here

Or ping me on Twitter where I am mostly active.

Products, Case Studies, and Side Projects.
Learn what and how I can bring value to your business.
About Me
More about my experience, story, and the journey.